Facebook’s user base continues to grow, and it now has close to 3 billion members worldwide, making it the undisputed leader among social media platforms. An estimated eight billion individuals worldwide represent a huge percentage of consumers.
In some regions, especially Southeast Asia, Facebook has become almost synonymous with the Internet because it is preloaded on most mobile devices. Between 150 and 200 million businesses, as of June 2021, use Facebook for internal purposes, such as corporate branding, community building, and advertising.
Instagram Stories’ meteoric rise coincided with Facebook’s strategy shift in response to users’ decreased willingness to share personal information. Facebook’s Stories launch occurred at the beginning of 2017. Unfortunately, this temporary content offering got off to a shaky start. Before, admins of fan pages needed help locating this function, as it was mobile-only. Facebook overcame its early difficulties and has over 300 million active users daily.
A similar fad can be seen on reels facebook for selling online (วิธีสร้างรายได้จาก facebook reels, which is the term in Thai); the feature was lifted straight from Instagram to give Meta’s platforms an edge over rival TikTok.
The Function Of Facebook Reels
Facebook’s Reels function, for the most part, like Instagram’s Stories. Users may easily share short, vertical videos, which are increasingly featured in news feeds.
Because of the close relationship between Instagram and Facebook, Meta will likely continue to heavily promote Reels on Instagram in the coming months, especially as TikTok continues to succeed with its vertical videos.
Facebook Reels For Businesses
As the world’s most popular social media site continues to grow, so does the opportunity for businesses to benefit from reels. As with most social media platforms, companies and content producers must maintain uniformity in their use and output. The popularity of short-form video in all its forms, and of Reels in particular, has been steadily increasing over the past several years.
The necessity for businesses to communicate with their communities is an integral part of Facebook Reels and other social media content development. Organisations may reach a wider audience with compelling information using reels made with the help of shopee / lazada backend system (ระบบหลังบ้าน shopee lazada, term in Thai). Members of these communities need to feel close to their favourite creators to grow and remain loyal to the brands they support.
Businesses in the year 2023 can benefit greatly from using Facebook Reels to interact with customers and advertise their wares. Value creation and customer interaction should be prioritised over direct monetisation while making reels. A captivating profile and graphics, widespread promotion, and analytics on the videos’ success are also essential.